Top 5 Lessons Breaking Bad Teaches New Corporate Event Planners
Let’s face it, Walter White would’ve been one bad-ass corporate event planner. What other character in recent TV history has his methodical planning ability, photographic memory, and the ability to successfully react to any change in events. There’s no doubt about it, new corporate event planners could learn a lot from the characters of Breaking Bad. In fact, there are 5 lessons in particular which can help new planners execute an event like a true kingpin.
1. Know Your Destination
One can easily recall several scenes where Walter scoped out a destination before an anticipated meeting or event. Think of the series finale where he browsed through the Schwartz’s home before they arrived to be confronted with his final demands. Walter always made sure he knew everything about where he was going before something important was supposed to go down. Corporate event planning experts need to know their targeted locations just as well. If you are working in a particular city, you need to know the best attractions like the back of your hand. You should be readily familiar with the facilities offered, the types of services available, estimated pricing, and who is responsible for event reservations. Aside from knowing about the event sites, you also need to know all the ins and outs related to attending the site. You should have a good grasp of transportation and hospitality options, and other nearby attractions to entertain attendees during downtime. In short, you have to become the expert of your territory to be successful at corporate event planning. Be advised, once you have honed your expertise, you might hear your inner Jesse Pinkman saying…”I made you my bitch!”
2.”Making mad in-roads with the business community”
The second lesson event planning newcomers should learn is how to select the right vendors. As Jesse Pinkman would put it, you need to “make mad in-roads.” This requires you going out to local vendors and gathering information about their services. You should attempt to find at least a couple of vendors for each service or product you will be using at events. Approaching vendors face to face will also allow you to begin building professional relationships “with the business community,” and can clue you in on new services or offerings you were previously unaware of.
3. “No, no, chili P is my signature!”
The above line was enthusiastically stated by Jesse when Walter was laying out his plan for a higher quality product. Walter’s response was candid: “not anymore.” Planning a corporate event doesn’t mean that you should give into your own personal whims. You need to plan to provide the things that your attendees will want, and expect. Don’t be like Jesse, insisting on incorporating your favorite chili powder ingredient, when customers are really looking for the 99% pure. To make sure you meet customer demand, offer quality core products and services. Use the profile of the typical attendee (age 28 – 58, professional 50/50 male/female ratio), and try to figure out what they would want out of the event.
4. Get Your Product on the Street
Walter White embodies effective marketing. He developed his own catchy brand image in Heisenberg, and created a high quality version product known for its trademark blue coloring. You’ll also have to make your mark by designing marketing materials that distinguish you from other event planning agencies. You don’t have to go overboard on spending, but you do want to present a professional, yet unique image. Make sure you take the time to design enticing marketing materials. Also, create an informative website which leaves a lasting impression on viewers. Finally, try to think of something that distinguishes your service, something that people will immediately recognize at first glance.
5. “Yo, we sell when we want, where we want”
Jesse’s attitude when it comes to selling is a classic example of aggressive marketing. Wherever you are starting your business, you are likely to encounter others trying to capture the market as well. To have success, you will need to hit the pavement and let everyone know you are open for business. Some ideal places to start are hotels, local convention bureaus, hotel association events, and even directly with local businesses. Get the word out about the service you offer and why you can make their event a memorable one.